MediaMind Technologies Inc. today released a new study titled, “Tiny Screen, Huge Results.” The new mobile research shows that the iPhone leads the mobile advertising revolution delivering higher Click Through Rates than devices with other operating systems.
MediaMind reviewed more than 230 million mobile impressions in Q4 2010 and Q1 2011 and discovered that devices based on Apple’s iOS operating system achieved twice the performance of phones based on Google’s Android operating system, and five times the performance of BlackBerry phones. In addition, mobile ads achieved an impressive Click Through Rate (CTR) of 0.61%, while standard display banners for PCs recorded a CTR of 0.07%.
An analysis of the browsing habits of mobile users revealed surprising results. While PC browsing peaks during business hours between 9 am and 5 pm, mobile browsing soars during the evenings. Mobile Click Through Rate also reaches its peak during the evening, but still maintains a higher CTR than PC at any time of the day.
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Apple iPhone, iPad yield 2x the click rate of Android devices; 5x BlackBerry phones – MacDailyNews – Welcome Home.