AppleInsider reports that Apple may be preparing to begin supporting 1080p movies in its iTunes Store later this year, based on reports of film studios submitting films to Apple in a new “HD+” format at the higher resolution.
Thus far, 1080p HD content has largely eluded users of Apple products, with HD versions of videos on the company’s digital download service maxing out 720p (1280×720) and chief executive Steve Jobs balking at adoption of Blu-ray on Macs due to licensing complications and other challenges that he said threatened to translate into a “bag of hurt.”
But that could begin to change later this year, as a handful of feature films being submitted to the iTunes store for a release in the September and October timeframe are being sent with documentation for an optional 1920×1080 resolution, according to people familiar with the matter.
According to the source, at least three of the five largest movie studios have submitted titles scheduled for fall releases with optional resolutions of 1920×1080 at average bitrates of 10 Mbps.
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Apple to Debut ‘HD+’ 1080p iTunes Movie Services Later This Year? – Mac Rumors.