Apple today released a new free Mac App called Configurator which allows you to administer many iOS devices at a time like in a school or business (or my house) setting. At first blush it appears to be much simpler than the Windows/Mac configuration utility.
Apple Configurator makes it easy for anyone to mass configure and deploy iPhone, iPad, and iPod touch in a school, business, or institution.
Three simple workflows let you prepare new iOS devices for immediate distribution, supervise devices that need to maintain a standard configuration, and assign devices to users. Quickly update 30 devices at a time to the latest version of iOS, configure settings, and install apps and data for your students, employees, or patrons.