Last week Apple sent out marketing emails informing its customers of reasons why they should buy the iPhone 5. Apple also launched a web page called “Why iPhone” which listed a host of features, one of which was touting the iPhone as the J.D. Power and Associates choice for customer satisfaction for a staggering eight years running. Well that page was quickly outdated earlier this week when we heard the iPhone had picked up the award for the ninth year running.
Apparently love can be measured. And it keeps adding up to iPhone. In nine straight studies by J.D. Power and Associates — that’s every study since the first iPhone was introduced — iPhone has been ranked “Highest in Customer Satisfaction with Consumer Smartphones.” iPhone ranked highest in the study, which reviewed the following categories: performance, physical design, features, and ease of operation.
Apple wasted no time updating its “Why iPhone” page with the news of its ninth award and to make it stand out even more, it made a point of just crossing out the eight with red pen and writing a nine next to it. This achievement should not be underestimated, the award is given for customer satisfaction across so many levels and to win the award every year since the iPhone launched is something rather special if you ask me!